Compared to other industries, the Italian fashion industry is the first to suffer the financial crisis hit the industry, but the head of the organization in an industry due to government help enterprises more competitive.
Pitti Uomo
Last year, the Italian fashion industry due to the impact of financial crisis, the demand for clothes, shoes and handbags greatly reduced. Italian clothing industry bodies to government agencies for help. On behalf of the textile and garment industry market institutions Sistema, Moda, Italia (SMI), director Michele Tronconi said that despite the current crisis is not over yet, but the current sales situation is good. In the Pitti Uomo men’s Fair, he told reporters: “In the past few months, we change the speed of their advance, and there are many beneficial reasons.” He said: “Although the crisis is not over yet , but because the fashion industry is the first crisis-stricken industry, so it will be more than other industries to earlier exit the crisis. “said the SMI, the end of November, 2009 is expected to clothing and textile sector turnover down 16%, down from 45 billion euros. For luxury goods group, the focus of their development is to win back those consumers. But the Italians still have feelings for luxury brands and designer labels. In the winter season, you can see that the Italian people braved the cold weather to buy discount goods in their favorite designer brands or High Street boutiques party. Michele Tronconi, said: “Now this time, store sales are quite good.” He believes that the credit for the taxes, lower energy costs are favorable for the industry measures.
financial crisis
emerging countries
Many fashion brand executives in Milan a few days ago that emerging countries are to improve the quality of the production of designer clothing, and looking for the opportunity to buy a mature market brands. Some of the fashion group to remain competitive, the production line has been shifted to countries with lower production costs. Italian fashion brand Cavalli (Cavalli) CEO Gianluca Brozzetti in an interview with Reuters, said: “Some emerging countries are making quality products. Many brands of production outsourcing to emerging countries is not no secret, but creativity must remain in the Italy. “Ferragamo (Ferragamo) Chief Executive Officer Michele Norsa told Reuters:” If we made outside Italy, we’re done. “Norsa said, compared to China’s domestic-made goods, buyers prefer Italian manufacturing luxury. Some designers say they are not worried about the increasingly high quality products in India or China.
fashion brand
I learned from the Beijing Equity Exchange, an Italian fashion brand wishes to seek a strategic partner in the country, the company’s production and design of luxury clothing, shoes, leather accessories, the company is known as one of the most well-known brand to the Italian fashion industry.
Beijing Equity Exchange, related parties, is still not convenient to disclose the name of the Italian brand, As for the cooperation, both sides need to dwell on. The Italian company is seeking to take over the company assets of interest to the financial, strategic partners or potential investors, partners can be industrial investors in the industry, can also be a financial investor, if it is the industry’s textile and garment enterprises , I hope is a more well-known brand, but also beneficial to both sides to enhance brand value.
Globalisierung
Im Vergleich zu einigen der Geheimhaltung der Luxusmarke Burberry, England und den Coach der Vereinigten Staaten haben viel großzügiger. Burberry hatte unabhängig von Großbritannien Multi-Widerstand in der 南威尔斯朗 talaufwärts Region Stammwerk in Großbritannien in Übereinstimmung mit ihrem Plan der “Globalisierung” geschlossen, wurde die Produktion nach Shenzhen, Guangdong, China verlegt.
Marktpositionierung der Mitte der Luxus-Marke Coach in diesem Jahr öffentlich anerkannt seine Produktionskapazitäten in China machen 80 Prozent der Weltbevölkerung, aber immer teurer werdenden Faktor Arbeit, sagte Coach auf die Hälfte der Kapazität, um auf andere Elemente übertragen billige Arbeitskräfte Ländern, darunter Indien.
Shenzhen, einem zweiten und dritten Ebene Uhrenmarke für den europäischen OEM-Fabrik-Manager Li Yuan (ein Pseudonym) sagte: “Fabrik in Shenzhen für die First-Line-europäischen Uhrenmarken OEM-Produktion, wissen, dass unsere Industrie, aber sie sind geheim, wir wollen aus ihrem Werk zu kaufen, die Uhren sind unmöglich. ”
internationalen
Es wird befürchtet, dass die wirtschaftlichen Interessen wird immer reiner Technologie-Produkte zunehmend ihre Produktion ausgelagert, der Wert der Marke nicht ist wird die Zerstörung des.
Luxus-Hypothek Outsourcing Schleier
Bereits 2009, dem Global Luxury Report “zeigt, dass 60% der internationalen Luxus-Marke in China eine eigene Produktionslinie hat. Obwohl Goldman keinerlei Angaben über das Prada spezifischen Outsourcing nach Maxwell Industries an Outsourcing-Dienstleistungen für viele Luxusmarken in Europa und Amerika sind auch eng Geheimnis bewacht, aber der Luxus-Outsourcing kann nicht sagen, dass das Geheimnis in der Branche kennt bereits die Antwort zu geben.
direkten Verwaltung
In der Tat, diese Marken nicht die ersten sind, um das Wasser durch so früh wie im Jahr 2007 zu testen, Armani in China Einrichten einer hundertprozentigen Firma, und kündigte an, 50 Filialen in China eröffnen im Jahr 2008; Januar 2008 kündigte Montblanc die Wiederaufnahme der Shanghai Guorui Brief Watch Company beschränkten Vollmacht; Zwei Monate später, die Französisch Montagut Recovery-Agentur, die Marke im Jahr 2007, das China-Zentrale mit Sitz in Guangzhou, der direkten Verwaltung der Markt auf dem Festland; Mai 2008 gab Coach den Erwerb von Hong Kong Agent Imaginex China Hong Kong, Macau und das Festland Coach Retail-Geschäft, im selben Jahr die international renommierte Marke Dunhill Männer begannen, sich allmählich zurückziehen den Bereich Agentur in Wenzhou, Ningbo, Hangzhou. Darüber hinaus speichert Gucci und andere hohe Markenbekanntheit auf dem heimischen Markt für Luxusgüter alle Direct.
Halloween
October 31st, children dressed in Halloween costumes to go with the family in the streets of New York, USA. October 31, Halloween, the children wearing a variety of Halloween costumes and wearing strange masks, channeling family households to the adults ask for holiday candy. November 1st is the traditional Western festival of Halloween, also known as the “Halloween”.
October 31, in the streets of New York, USA, children dressed in Halloween costumes, carrying a pumpkin bucket from house to house to ask for candy. October 31, Halloween, the children wearing a variety of Halloween costumes and wearing strange masks, channeling family households to the adults ask for holiday candy. November 1st is the traditional Western festival of Halloween, also known as the “Halloween”.
stocks
Marketing year ended July 31 fell to 3.1 million bales of U.S. cotton inventories to a minimum for 1996; American Intercontinental Exchange (ICE) cotton stocks by the end of May so far have dropped 98 percent to 2.55 million bales.
Since the start of the new marketing year, U.S. cotton exports have already reached 5.41 million exit package (an export package is equivalent to 500 lbs or 227 kg), number by more than double over the same period last year, marking the highest since 1993.
fashion
Intercontinental Exchange (ICE) December cotton futures on the 16th morning rose to 85.79 cents a pound; the past year or up to 31% during the same period the S & P 500 index rose only 6.6 percent.
Cotton climbing cotton investors is good news, but the fashion industry because of increased costs asking this question. Per pound, 90 the United States timeshare cotton prices soared in 2008, global cotton traders losses, Switzerland, Paul Reinhart, the company was forced to declare bankruptcy.
Shoes production and exports declining
The annual footwear production remained stable, but the shoes of output and exports are declining. Footwear exports in the province accounts for about 65% of the total 2009 footwear in Guangdong Province, exported 3.49 billion pairs, an increase of 4.7%, leather shoes exports to 460 million pairs, down 25.1 percent. Exports of $ 4.32 billion, down 16.2 percent. Footwear exports in general trade, processing trade export decreased significantly, the United States, European Union, Japan, the export volume decreased significantly.
The end of 2008, the countries have 2 footwear products export tax rebate rate, reducing the shoe business pressure, increase the rate of corporate profits, but because of the international financial crisis continues to deepen, the U.S. and European markets shrinking demand, international trade barriers and frequent, as well as domestic labor costs, reduced cost advantage, Nike, Adidas and other famous brands of multinational giants have reduced orders, production in Guangdong will be transferred to countries and regions of low labor cost advantage.
Export orders is greatly reduced, resulting in a greater negative impact on export-oriented shoe industry in Guangdong rely on OEM export business, or fought in the domestic market, or cut or even stop. Although part of the business orders in the fourth quarter of 2009 the rapid increase in corporate recruitment difficulties, had to give up part of the order. Backbone enterprises in the industry as a whole the decline in production, independent brand and independent innovation capability of the shoe remains steady development trend, fully rely on self-distribution network, the formation of the enterprise’s core competitive advantage, corporate production rise, not fall, leading backbone enterprises of scale production in a more concentrated.
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